NBA champion Jason Williams to headline NBA 3X Philippines presented by Mountain Dew

Published March 14, 2023, 4:30 PMNBA.com Philippines Staff

Registration for NBA 3X Philippines Open Division will be announced on the NBA Philippines Facebook Page this week.

The National Basketball Association (NBA)  announced that 2006 NBA champion Jason Williams will headline NBA 3X Philippines presented by Mountain Dew on Saturday, March 25 and Sunday, March 26 at the SM Mall of Asia Music Hall in Pasay City.

Returning for the first time since 2019, the 10th edition of NBA 3X Philippines will feature a 3-on-3 tournament with more than 160 men’s and women’s teams, interactive fan activities and authentic NBA entertainment, including performances by the Clutch City Dancers of the Houston Rockets. 

NBA 3X Philippines 2023 will stage a preliminary tournament at the PICC Forum Tent in Pasay City on Sunday, March 19, with the top teams in each division advancing to the finals at the SM Mall of Asia.  The tournament will consist of divisions for boys (under-19 and open category), girls (under-19 and open category) and a celebrity division featuring local sports personalities. 

Registration for the open divisions will be announced on the NBA Philippines Facebook page this week, which will be on a first-come, first-served basis at a cost of Php 1,000 per team.  Participants for both the under-19 and celebrity divisions will be selected by invitation only.

Each participant will receive an NBA 3X jersey and Mountain Dew-branded merchandise.  As the Official Soft Drink of the NBA in the Philippines, Mountain Dew will also offer special prizes to the winning teams of each division.

“I’m excited to visit the Philippines and experience firsthand the passion that Filipinos have for basketball,” said Williams.  “Through NBA 3X, I look forward to sharing my knowledge and experiences with the participants as they compete for the tournament’s top honors.”

“Mountain Dew Philippines is proud to bring its marketing partnership with the NBA closer to the Filipino basketball community with the NBA 3X event,” said Dominique Layugan, Carbonated Soft Drink Brand Manager of PepsiCo Philippines.  “Much like Mountain Dew, NBA 3X Philippines aims to bring out the bold, adventurous spirit of participants through friendly competition.  We look forward to building on this platform as we deliver more exciting hardcourt experiences to our fans this season.” 

Williams was selected 7th overall in the 1998 NBA Draft by the Sacramento Kings and was named to the 1998-99 NBA All-Rookie First Team.  He joined the Miami Heat in 2005 and helped the team win its first championship in 2006.  He holds career averages of 10.5 points, 5.9 assists and 1.2 steals.

NBA 3X Philippines 2023 is presented by Mountain Dew.  Official partners also include AXA Philippines, Energen Champion and foodpanda.

Mountain Dew is available in supermarkets, groceries, convenience stores, and sari-sari stores nationwide in 8 oz to 1L glass bottles, 250 ml to 330 ml cans, and 290 ml to 2L PET bottles.  For more information on Mountain Dew, visit www.mountaindew.com and their official social media channels on Facebook and Instagram

For all the latest NBA news and updates, fans in the Philippines can visit www.nba.com, download the NBA App, and follow the NBA on Facebook, Twitter and TikTok.  NBA games and programming are available on TV5, One Sports and NBA TV Philippines and through NBA League Pass, the league’s premium live game subscription service, which is available through leading digital services and telecommunications providers Globe, Smart and PLDT.  Official NBA merchandise is available through the NBA Store at SM Megamall and NBAStore.com.ph, the official online NBA Store in the Philippines.